FrugalDad.com's Giants Kneel to a Tweet: When Social Consumers Go Viral infographic is a review that looks at the victories of unhappy customers who have taken their rage to Twitter.
The most recent example of such a phenomenon was in December 2011, when thousands of tweets complaining about Coca-Cola's white WWF cans influenced the brand to recall 1.4 billion of the limited edition holiday cans. The power of today's angry customer has been taken to a whole new level and has caused companies to fear such discourse on the microblogging web service.
The helpful Social Consumers Go Viral infographic is a comprehensive breakdown of other such Twitter consumer victories, such as the Bank of America, GoDaddy, Netflix, and Armani and Versace.
Online Influence Graphs
The When Social Consumers Go Viral Infographic is About Tweet Power
Trend Themes
1. Social Consumer Victories - The power of social media enables unhappy customers to influence companies through viral tweets.
2. Microblogging Discourse - Companies fear negative discourse on microblogging platforms like Twitter.
3. Online Influence - Online platforms have the power to shape consumer opinions and influence brand decisions.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry need to be aware of how viral tweets can impact their brand image and consumer perceptions.
2. Financial Services - Financial institutions must consider the potential backlash from negative social media discourse and proactively address customer concerns.
3. Fashion and Luxury Retail - The fashion industry needs to be prepared for the growing influence of social media in shaping consumer attitudes and preferences.