Represented by star athletes like David Beckham and Christiano Ronaldo, the world of soccer or "football" continues to be one of the most followed professional sports internationally. Often credited as the most popular sport in the world, soccer tournaments garner an enormous amount of attention, and are the target of many advertisers.
In addition to covering trends surrounding the upcoming 2012 Euro Cup and with World Cup 2014 on the horizon, Trend Hunter's Soccer Trend Report analyzes over 2,600 examples of soccer market research, from innovative advertising campaigns to official sports memorabilia.
The report also boasts 281 PRO Trends, which offer a quantified analysis of the implications and influential nature of trends proving to be particularly popular.
Soccer Trend Report
Track the Latest in the World's Most Popular Sport
Trend Themes
1. Innovative Advertising Campaigns - Opportunity for companies to create unique and impactful advertising campaigns targeted at soccer fans.
2. Official Sports Memorabilia - Potential for businesses to capitalize on the popularity of soccer by creating and selling official sports memorabilia.
3. Quantified Analysis of Trends - Businesses can leverage the 281 PRO Trends in the Soccer Trend Report to gain insights and make data-driven decisions.
Industry Implications
1. Sports Advertising - Disruptive innovation opportunities in creating new and creative advertising strategies for soccer tournaments and events.
2. Sports Marketing - Opportunities for businesses in the sports marketing industry to tap into the global popularity of soccer and reach a wider audience.
3. Sports Merchandise - Potential for companies to develop and sell official sports memorabilia related to soccer, tapping into the demand from passionate fans.