For the FIFA World Cup Russia 2018, adidas set up an interactive soccer billboard in India to encourage people on the street to embrace the spirit of teamwork. The simple billboard design encouraged people to "team up to score a goal" and featured hanging ropes that must be pulled in unison by two people. In doing so, the "O" in the word "GOAL" was lifted to drop a real soccer ball down to inspire even more cooperation and play.
As Adidas India's senior marketing director Sean Van Wyk notes that "the love for football is growing massively in India with each passing year," the brand set out to create a dynamic way for communities to get excited about the sport and the way it brings people together.
Team-Building Soccer Billboards
adidas' Interactive Billboard Offers a Reward for Cooperation
Trend Themes
1. Interactive Billboard Marketing - Using interactive billboards to engage and reward consumers for their participation presents opportunities for brands to create memorable experiences.
2. Embracing the Spirit of Teamwork - Promoting the value of teamwork in marketing campaigns can resonate with a wide range of audiences and foster a sense of community.
3. Growing Love for Football in India - Recognizing the increasing passion for football in India opens up avenues for brands to tap into this market and connect with enthusiasts.
Industry Implications
1. Advertising and Marketing - Incorporating interactive billboards into advertising strategies can revolutionize how brands engage with consumers and enhance brand awareness.
2. Sports and Entertainment - Promoting teamwork and creating immersive experiences around sports can attract both fans and sponsors, opening up new revenue streams.
3. Sportswear and Apparel - Capitalizing on the growing football market in India can be a lucrative opportunity for sportswear and apparel brands to expand their presence and sales.