This soap packaging by Rosie Gopaul for Hushh Stewards is centred around the idea that keeping secrets is a sin. In order to convey this idea, the designer used various mythical women: "The Golden Child, The Flower Face, The Egyptian Virgin, The Divine Witch and The Other Liberator," as stated on Package Inspiration. A short story also comes with the package to learn about this person's secret-holding sins.
Another interesting point with Hushh Stewards is how it's also a jewelry company. Usually soap and jewelry don't go together, but the creatives behind the business decided to break this mould and try something different. The result is a great design both with the packaging and the product.
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
Trend Themes
1. Mythical Women Packaging - Exploring the use of mythical women in packaging designs offers opportunities to create unique and captivating product experiences.
2. Narrative Packaging - Integrating storytelling elements into packaging designs can enhance brand storytelling and create deeper connections with consumers.
3. Unconventional Product Pairings - Combining seemingly unrelated products, like soap and jewelry, can create new market opportunities and challenge traditional industry norms.
Industry Implications
1. Soap Manufacturing - Soap manufacturers can leverage storytelling and mythical themes in packaging to differentiate their products and enhance brand storytelling.
2. Jewelry Retail - Jewelry retailers can explore unconventional product combinations, like soap and jewelry, to offer unique and unexpected shopping experiences.
3. Packaging Design - Packaging designers have the opportunity to create innovative and immersive packaging experiences by incorporating narratives and unconventional product pairings.