Pretzel brand Snyder's created a pair of Snyder Bier products that are said to "guaranteed to make you want to celebrate Oktoberfest from wherever you are." The brand struck up a partnership with New York's Captain Lawrence Brewing to play up the classic pairing of beer and pretzels to create two unique varieties, Pretzel Märzen and Pretzel Frücht.
While the Märzen is described as a lager that blends a classic malty taste with notes of slow-baked Snyder's of Hanover Mini pretzels, the Frücht is a gose-style ale brewed with Snyder's of Hanover pretzels, passion fruit, and guava for a sweet and savory flavor experience. Perfectly timed for Oktoberfest, the first-ever Snyder's of Hanover pretzel beer collection support celebrations at home.
Brewed Pretzel Beers
Snyder Bier Tastes Like Snyder's of Hanover Mini Pretzels
Trend Themes
1. Pretzel-infused Beers - Breweries are experimenting with using pretzels in their beer recipes, creating a new flavor experience.
2. Food-brand Collaborations - More food brands are collaborating with craft breweries to create unique and niche flavored beers, opening up new marketing opportunities.
3. Limited-edition Seasonal Flavors - Brands are creating limited-edition beer flavors, specifically targeted towards holiday seasons, generating interest and boosting sales.
Industry Implications
1. Craft Brewing - Craft breweries have the opportunity to collaborate with food brands and experiment with new and unique flavors, tapping into niche markets and generating interest among consumers.
2. Food Manufacturing - Food manufacturers have the opportunity to leverage their brand recognition and collaborate with craft breweries to create unique and innovative beer flavors, opening up new marketing channels.
3. Retail - Retailers can capitalize on the limited-edition seasonal beer flavors by offering them to customers, adding an element of exclusivity, and appealing to those seeking unique and rare products.