This snowman prank plays on pedestrians' kindness as they reach down to pick up a fallen sign in a storefront.
A life size snowman stands in front of a store still as can be. He looks so still he could be a statue, which is exactly what most people assume he is as they walk by. Just as they are approaching the snowman, he drops his sign reading "Happy Holidays." Naturally, the pedestrians often reach down to pick up the sign with the intent of putting it back in the snowman’s hands and continuing about their day. However, as soon as they get close to the snowman, he takes a step forward and reaches for their shoulders.
The key to this snowman prank is the pedestrians are so preoccupied with helping the store by fixing the sign that they don’t even consider that it could be a prank.
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Trend Themes
1. Prank Culture - Opportunity to capitalize on the popularity of playful, lighthearted pranks in advertising and marketing campaigns.
2. Augmented Reality Pranks - Opportunity to create mobile and digital pranks that blur the lines between reality and technology.
3. Interactive Experiential Marketing - Opportunity to create interactive experiences that engage audiences and build brand awareness.
Industry Implications
1. Advertising - Opportunity to use playful and humorous pranks to grab the attention of audiences through advertising campaigns.
2. Entertainment - Opportunity to leverage pranks as a form of entertainment for audiences, through TV shows, YouTube channels or comedy and improv clubs.
3. Events - Opportunity to create experiential marketing installations designed around playful, interactive pranks to promote brand engagement.