The cold weather brings with it a desire for more substantial food and dessert options, so the Snickers Peanut Butter Crisper has been announced as a new offering from the brand to help revitalize the chocolate bar market for the winter season.
The chocolate bar consists of a crisp rice layer that has been topped with peanuts before being finished with real peanut butter and a classic milk chocolate coating. The bar is also portioned into four segments to make it possible to be enjoyed throughout the day rather than eaten all at once to satisfy the growing number of consumers who are looking to snack rather than indulge all at once.
The Snickers Peanut Butter Crisper is set to start hitting store shelves nationwide starting in December 2017.
Crispy Chocolate Bar Snacks
The Snickers Peanut Butter Crisper is a Cold Weather Candy Treat
Trend Themes
1. Cold Weather Chocolate Snacks - Innovative chocolate snacks that cater to the demand for more substantial food and dessert options in cold weather.
2. Portion Control Bars - Chocolate bars designed for snacking purposes and portion-controlled consumption.
3. Peanut Butter and Rice Infused Chocolate Bars - Chocolate bars that use peanut butter and rice crisps to uniquely highlight flavor and texture.
Industry Implications
1. Confectionery Industry - An industry that can leverage the demand for cold-weather chocolate snacks and portion control bars.
2. Snack Industry - An industry that can benefit from innovative chocolate snack bars designed for on-the-go consumption.
3. Nut Industry - An industry that can contribute to chocolate bar innovation by offering a variety of new peanut and nut-based flavors to delight and attract customers.