To build off of its award-winning 'You're Not You When You're Hungry' campaign, Snickers set up the pop-up Snickers Oublié restaurant for Valentine's Day.
As February 14th is one of the times of the year where it is almost always necessary to make reservations in advance, Snickers based its eatery concept around this entire idea. On a street in London, Snickers parked a branded truck that said "You're Forgetful When You're Hungry," which also offered invitations to reserve a table for two at the nearby restaurant Oublié, named after the word "Forgotten" in French.
At the pop-up Valentine's Day restaurant, couples were treated to a decadent and completely complimentary three-course dinner put together by a leading chef in London. As much as planning for the holiday may have slipped the minds of many Londoners, Snickers certainly helped to provide a memorable Valentine's Day dinner for many.
Valentine's Restaurant Pop-Ups
Snickers' 'Oublié' Venue Catered to Couples Without Reservations
Trend Themes
1. Pop-up Restaurants - Creating pop-up restaurants for special occasions or holidays can provide unique and memorable dining experiences.
2. Branded Experiences - Using branded trucks or vehicles to promote and provide exclusive experiences can generate buzz and engagement.
3. Unexpected Marketing Strategies - Using unconventional marketing tactics like themed pop-up restaurants can surprise and delight customers, creating a positive brand impression.
Industry Implications
1. Food and Beverage - In the food and beverage industry, creating pop-up restaurants can drive customer engagement and boost brand awareness.
2. Hospitality - Within the hospitality industry, implementing branded experiences like the Snickers Oublié restaurant can enhance guest experiences and increase customer loyalty.
3. Advertising and Marketing - In the advertising and marketing industry, designing unexpected and creative campaigns can help brands stand out from competitors and capture consumer attention.