This year, the Snickers Rookie Mistake of the Year program is back, along with the newly launched Snickers Luck Shop. At this first-of-its-kind online store, fans will find items and gear from Snickers NFL team partners throughout the season.
Snickers is the official chocolate sponsor of the NFL and the brand is dropping limited-edition Lucky Snickers Bars, which have been stored at the NFL Headquarters in proximity to Super Bowl Rings and official NFL Honors trophies. Additionally, the brand is sharing Lucky Snickers Bar Kits in support of the NFL Foundation.
With the Snickers Rookie Mistake of the Year sweepstakes, fans will once again get the chance to submit their own rookie mistakes and have their chance at being crowned the winner and receive a pair of tickets to the Super Bowl LVIII.
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
Trend Themes
1. Limited-edition Collaborations - The Snickers Luck Shop showcases exclusive items and gear from Snickers NFL team partners, creating opportunities for limited-edition collaborations.
2. Branded Sponsorship Experiences - Snickers' partnership with the NFL allows for unique branded sponsorship experiences, such as storing limited-edition Lucky Snickers Bars at the NFL Headquarters alongside prestigious NFL memorabilia.
3. Fan-engagement Initiatives - The Snickers Rookie Mistake of the Year sweepstakes engages fans by giving them the chance to share their own rookie mistakes and win a pair of tickets to the Super Bowl LVIII.
Industry Implications
1. Chocolate Confectionery - The Snickers Luck Shop offers a new avenue for chocolate confectionery brands to collaborate with sports teams and create exclusive products for fans.
2. Sports Sponsorship - Snickers' partnership with the NFL demonstrates the opportunities for sports sponsorship activations, such as storing limited-edition products alongside iconic sports memorabilia.
3. Retail and E-commerce - The Snickers Luck Shop showcases the potential for retailers and e-commerce platforms to create unique online stores that cater to specific fan bases and offer exclusive merchandise.