The Great Value Snickerdoodle Oatmeal is a new limited-edition breakfast option for consumers who are looking to enjoy the sweet flavor of the namesake dessert in a satisfying way. Available only from Walmart, the oatmeal features a creamy texture along with the cinnamon-forward flavor of the holiday cookie. This will make the breakfast oatmeal perfect for consumption around the holidays and suitable for children who might be finicky.
The Great Value Snickerdoodle Oatmeal is available in packs of eight at a price point of $1.82 and will be available through the holiday season until the end of February 2020. The product is part of the continued incorporation of traditional festive fare flavors into everyday food varieties as consumers seek out simple way to enjoy their favorite dishes in an alternative way.
Cookie-Inspired Oatmeals
The Great Value Snickerdoodle Oatmeal is Only Available at Walmart
Trend Themes
1. Limited-edition Flavored Oatmeals - This trend presents an opportunity for food manufacturers to create unique and indulgent oatmeal flavors that capture the essence of popular desserts and seasonal treats.
2. Targeted Seasonal Food Products - This trend highlights the demand for seasonal variations of everyday food items, providing an opportunity for retailers to create exclusive products that cater to specific holidays or occasions.
3. Incorporating Traditional Flavors Into Everyday Foods - This trend showcases the desire for consumers to experience familiar and nostalgic tastes in new and convenient formats, presenting an opportunity for food companies to reimagine classic flavors in innovative ways.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of limited-edition flavored oatmeals by developing and launching innovative oatmeal products that cater to consumers' desire for unique and indulgent breakfast options.
2. Retail - Retailers can tap into the demand for targeted seasonal food products by offering exclusive seasonal variations of everyday food items, creating a sense of urgency and exclusivity that attracts consumers.
3. Food Product Development - The trend of incorporating traditional flavors into everyday foods presents an opportunity for food companies to reimagine classic flavors and develop innovative products that combine nostalgia with convenience.