As the weather changes to colder temperatures, athletic retails begin coming out with its latest sneakerboot designs. A sneakerboot is a great way to keep the style and casual feel of a sneaker while having the functionality of a boot.
A good example would be this year's release of the Nike Air Max 90 Sneakerboot. The Air Max series has been a long-running successful line of sneakers, but it has since been adapted to work in colder climates. The Air Max 90 has an all new black colorway, a pattern seen in recent sneakerboot releases. Nike opted to use the Air Max 95 silhouette and retrofit it with a sleek high-top boot finish. Not only is the Air Max 90 Sneakerboot a great fashion piece, its waterproof exterior makes for an all-weather shoe.
Sneaker-Boot Hybrids
The Air Max 90 will be Rereleased as a Sneakerboot
Trend Themes
1. Sneaker-boot Hybrids - Opportunity for brands to combine the style and functionality of sneakers with the durability and protection of boots.
2. Athletic Retail - Potential for athletic retailers to capitalize on the growing demand for sneakerboot designs in colder climates.
3. Fashion Tech - Rise in innovative materials and technologies for sneakerboots that offer both style and all-weather functionality.
Industry Implications
1. Footwear - Disruptive innovation opportunities lie in the creation of innovative sneakerboot designs that cater to changing weather conditions.
2. Fashion - Opportunity for fashion brands to collaborate with sneaker brands to create fashionable and functional sneakerboot collections.
3. Outdoor Gear - Potential for outdoor gear manufacturers to create sneakerboots with specialized features for outdoor activities in colder climates.