Taking inspiration from the vibrant color of lip balms, the Keds x eos sneaker collaboration will feature sneakers in brightly fruity hues. Keds found inspiration for this partnership with the response to a picture that was posted on Instagram featuring both branded products. Keds' president Chris Lindner describes: "This is just the type of fun and fashionable surprise we love to offer. We know our girl can't live without eos lip balms, so we're excited to give her a new way to experience two of her favorite brands."
With nice spring and summer weather approaching, essentials for the summer are definitely some good footwear and a balm to keep lips hydrated. As well as borrowing inspiration from the color of eos' spherical containers, the Keds x eos collaboration will also include an Acai, Passion Fruit or Pomegranate Raspberry Smooth Sphere Lip Balm in the shoe box.
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
Trend Themes
1. Fruity Collaborations - Collaborations between unexpected industries can generate new designs for products that appeal to consumers who value creativity and innovation.
2. Branded Surprise Pairings - Brands can make the most out of accidental organic exposure of their products when they make unexpected pairings, which can result in new and exciting products for consumers.
3. Complementary Product Bundles - Companies can generate sales and maximize the value of their products by including complementary, non-traditional products in product bundles for consumers.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with beauty brands to create new and unique products that appeal to consumers who prioritize personal style and self-expression.
2. Beauty Industry - Beauty brands can collaborate with fashion brands to sell complementary products to consumers who want an all-in-one, convenient shopping experience.
3. Retail Industry - Retailers can bundle complementary items, like sneakers and lip balm, together to create value for consumers and increase overall sales revenue.