Sneaker collectors want to be sure that they're actually getting genuine versions of the products they pay for, so eBay is teaming up with SneakerCon to introduce a brand-new sneaker authentication service. The new program is officially launching for all new and pre-owned sneakers sold on the platform, currently, this includes sneakers that cost $100 in the US and this may be expanded in the future.
With this program, a team of experts will be put to work to make sure that shoppers are getting what they order. Officially authenticated items will receive an eBay hangtag, and the process will also be applied to shoppers who choose to make a return so that sellers will receive their authenticated sneakers in the original condition.
Sneaker Authentication Programs
eBay & SneakerCon are Authenticating New & Pre-Owned Sneakers
Trend Themes
1. Sneaker Authentication Services - eBay and SneakerCon are introducing a sneaker authentication program to ensure that collectors get genuine versions of the sneakers they purchase, creating an opportunity for more online stores to follow this trend.
2. Authenticity Verification Services - The trend towards using verification services to ensure authenticity is not only visible in the sneaker industry, but also in other industries such as fine arts, jewelry, and luxury goods. This trend creates an opportunity for companies to invest in developing effective verification methods for different industries.
3. Collaborative Verification Programs - Collaborative efforts between industry experts can provide greater legitimacy and trust in the authenticity of products, and may be a desirable feature for businesses in various industries including fashion and luxury goods. This creates an opportunity for collaboration between brand owners, manufacturers, and retailers.
Industry Implications
1. Footwear Industry - The trend of sneaker authentication is a disruptive innovation opportunity for footwear companies, as it can add value to their products and encourage more people to purchase their products for the assurance of authenticity.
2. Online Retail Industry - The trend towards using verification services and collaborative programs for product authentication presents an opportunity for online retailers to establish credibility and trust among consumers, thus increasing customer loyalty.
3. Luxury Goods Industry - As the trend of verification services for authenticity expands, this presents a disruptive innovation opportunity for companies that deal in luxury goods such as jewelry and designer clothing, to gain consumer trust by guaranteeing the authenticity of their products.