John Maeda, the artist-mathematician known for forging art with the principles of mathematics, teamed up with Reebok to come up with the Reebok Timetanium.
The exterior design of Timetanium was developed without the aid of the readily available design softwares. Instead, the graphics of the sneakers was created through Maeda's original mathematic algorithms and computer codes.
To best appreciate the the sneakers, one has to check out their interior linings which have the original, handwritten calculations of Maeda.
Only 100 pieces of the limited edition Reebok Timetanium will be released on November 13 through Reebok Custom Page.
Sneaker Algorithm
John Maeda Creates Reebok Timetanium
Trend Themes
1. Algorithmic Fashion - Maeda's use of original mathematic algorithms and computer codes to design the Reebok Timetanium showcases an opportunity for fashion industry professionals to use algorithmic design for unique and personalized fashion products.
2. Limited Edition Marketing - Releasing only 100 pieces of the Reebok Timetanium highlights a trend in limited edition marketing for businesses to create exclusive products that appeal to consumers who value rarity and uniqueness.
3. Handwritten Detailing - Incorporating Maeda's original, handwritten calculations into the interior lining of the Reebok Timetanium demonstrates a trend towards personalized and handmade detailing in product design.
Industry Implications
1. Fashion - Maeda's collaboration with Reebok showcases an opportunity for the fashion industry to incorporate algorithmic design and limited edition marketing into their product offerings.
2. Sports Manufacturing - Reebok's partnership with Maeda to create the Timetanium demonstrates a disruptive innovation opportunity for sports manufacturing companies to collaborate with artists or mathematicians to produce unique and visually stunning products.
3. Luxury Goods - Releasing a limited edition and customizable sneaker with intricate handmade detailing such as the Timetanium highlights an opportunity for the luxury goods industry to elevate their product offerings with personalized and unique touches.