With Snapchat continuing to dominate the social media landscape among Gen Z, McDonald's Australia is using the platform to reach out to those potential employees with the new 'Snaplications' feature. Anyone interested in securing a job at McDonald's restaurants in Australia can apply directly through Snapchat thanks to the Snaplications filter.
Just like with other filters on the app, Snaplications overlays users with images. In this case, that image is the McDonald's staff uniform, to allow users to more thoroughly engage with the application. They can submit a 10-second video to McDonald's Australia with that filter, and this serves as the preliminary round of the job application. Those who make it through will then be contacted for an in-person interview.
According to the COO of McDonald's Australia, the company is looking for people with a "bubbly personality."
Social Media Job Interviews
McDonald's Australia is Accepting 'Snaplications' Through Snapchat
Trend Themes
1. Snaplications - Using Snapchat as a platform for job applications presents an opportunity for other companies to explore creative ways of engaging with potential employees through social media.
2. Gen Z Recruitment - Targeting Generation Z through popular social media platforms like Snapchat opens up new avenues for recruitment and offers a chance for businesses to tap into this tech-savvy and digitally native demographic.
3. Engaging Job Applications - The concept of using interactive filters and videos in job applications presents an opportunity for businesses to revamp their application processes and create a more engaging and immersive experience for applicants.
Industry Implications
1. Fast Food - The success of McDonald's 'Snaplications' demonstrates an opportunity for the entire fast food industry to leverage social media to attract and hire young talent.
2. Social Media - The integration of job applications on Snapchat highlights the potential for social media platforms to become a one-stop-shop for various services, including recruitment and hiring.
3. HR Technology - The use of innovative features like interactive filters in the hiring process showcases the potential for HR technology companies to develop and provide tools that enhance candidate engagement and streamline recruitment.