With its new Snapchat show, 'School of Guac,' Chipotle is hoping to appeal to high school and college students with its good sense of humor. On the ChipotleSnaps account, Chipotle is now hosting a weekly comedy show that runs for about a minute in a style that reminds of late-night talk shows, SNL and MAD TV. Lorena Russi serves as the host of the School of Guac and even speaks into a burrito-shaped microphone.
The quirky comedy segment on Snapchat features content such as "WTF is This," which attempts to decipher strange emoji symbols, a Burrito Whisperer, as well as lessons that inform why tortillas are round and tortilla chips are triangular.
A number of extremely short advertisements, videos and campaigns are being created to specifically target those with short attention spans in the age of the Internet.
Minute-Long Comedy Shows
Chipotle is Introducing a Snapchat Show Called 'School of Guac'
Trend Themes
1. Micro-comedy Shows - There is a growing trend towards minute-long comedy shows on social media platforms which offers opportunities for businesses to create short, engaging content.
2. Humor-based Advertising - Companies are exploring new forms of humor-based advertising and marketing that appeal to younger audiences who prefer quick, entertaining content.
3. Social Media Exclusives - Social media platforms are now being used in a strategic way to offer exclusive content, driving engagement and interest for companies and their products.
Industry Implications
1. Fast Food Industry - Fast food companies are exploring how to use comedy and humor on social media to appeal to young customers who are active on these platforms.
2. Entertainment Industry - The entertainment industry can take advantage of micro-comedy shows by creating short and funny content for social media platforms to increase their audience reach and engagement.
3. Marketing Industry - Marketing industry professionals can leverage social media's exclusivity. They should develop creative content to promote products that appeal to younger generations who prefer short and attention-grabbing ads.