Playing off of the fast and ephemeral nature of the social platform, Huawei created an engaging Snapchat marketing campaigns that appealed to quick-fingered individuals.
In order to promote the new Talkband B2 connected gear in France, a campaign called #SnapchatRun was launched as an interactive finger race. After following HuawiDeviceFR and viewing its story, users were able to get a first-person perspective that let them "run" through Paris using their own two fingers as legs. Since tapping on a photo or video brings up the next shared snap, this created the illusion of running faster and faster with each touch of the screen.
While advertisers are often fond of using Snapchat for quickly sharing messages and even silly photos, it's rare to see a brand orchestrate a full campaign that makes the most of Snapchat's full capabilities.
Ephemeral Race Campaigns
Huawei's Snapchat Marketing Campaign is Staged Like a Race in Paris
Trend Themes
1. Interactive Snapchat Campaigns - There is opportunity to launch engaging and interactive Snapchat marketing campaigns.
2. Ephemeral Marketing - Opportunity for brands to create fast-paced and time-limited campaigns on social media platforms.
3. Virtual Reality Simulations - Opportunity for creating virtual reality simulations for users to experience and engage with brands.
Industry Implications
1. Mobile Technology - Mobile technology companies can explore innovative ways to market their products on social media platforms like Snapchat.
2. Marketing and Advertising - Brands can utilize interactive social media campaigns to effectively advertise and engage with target audiences.
3. Virtual Reality - Virtual reality companies can explore creating innovative experiences and simulations for users to engage with brands.