YouTube beauty guru Mayra Touch of Glam recreates the drag makeup look snapchat filter using cosmetic products. The makeup tutorial teaches consumers how they can recreate the intense and bold cosmetic look on themselves for everyday wear.
Snapchat often adds new filters to its roster, allowing consumers to alter their appearance and take on new personas with the touch of the button. The drag dress-up filter digitally applies extreme makeup to the consumer's face with dark lipstick, smokey eye shadow and deep contour that Mayra Touch of Glam recreates using real makeup products. The makeup look copies the drag Snapchat filter's aesthetic with similar color hues and products.
While the Snapchat filters allow consumers to digitally alter their appearance, Mayra Touch of Glam showcases how the same effect can be achieved through more traditional means -- such as makeup.
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
Trend Themes
1. Digital Makeup Filters - Opportunity for beauty brands to develop and market cosmetic products that mimic the popular digital makeup filters.
2. Drag Makeup Trend - Potential for the beauty industry to capitalize on the growing popularity of drag makeup and create specialized cosmetic products and tutorials.
3. Everyday Bold Makeup - Chance for cosmetic brands to promote and provide tutorials on how consumers can create bold makeup looks for everyday wear.
Industry Implications
1. Beauty and Cosmetics - Potential for beauty brands to create innovative products and tutorials tailored to digital makeup filters and drag makeup trends.
2. Social Media and Technology - Opportunity for social media platforms and tech companies to collaborate with beauty influencers and provide interactive digital makeup filter experiences.
3. Online Video and Content Creation - Potential for content creators and video platforms to produce tutorials and reviews focused on recreating and experimenting with digital makeup filters and bold makeup looks.