Jimmy Dean recently rolled out a new line of snack-sized breakfast sandwiches that are meant to serve as a quick and portable morning meal solution. Many consumers prefer frozen breakfast products because they are faster and easier to prepare than making something from scratch. Now there is a portable option for those who like to take their breakfast to go.
Like the brand's other products, the new snack-sized breakfast sandwiches from Jimmy Dean are meant to be kept frozen until needed. In the morning, the sandwiches can easily be heated in the microwave in less than one minute. What sets the new collection apart, is that the sandwiches now comes in a smaller size that makes them more portable than the originals. With plenty of meat-centric options such as the Sausage Biscuit Sandwich and the Southern Style Chicken Biscuit Sandwich, the new products are likely to appeal to young male consumers who frequently eat on the run.
The new snack-sized collection from Jimmy Dean represents a growing shift towards handheld food items that can be prepared at home and then taken on the road.
Snack-Sized Breakfast Sandwiches
This Brand Now Sells Miniature Versions of Its Breakfast Biscuits
Trend Themes
1. Portable Breakfast Options - Brands can capitalize on the need for convenient breakfast solutions by introducing more portable options like snack-sized sandwiches.
2. Handheld Meal Solutions - As consumers increasingly look for options that can be easily eaten on the go, brands can innovate to create more handheld meal solutions like Jimmy Dean's new snack-sized breakfast sandwiches.
3. Convenience Culture - The continued popularity of frozen breakfast products and the rise of handheld food items reflect an overall shift towards a convenience culture, which presents an opportunity for brands to cater to the needs of busy consumers.
Industry Implications
1. Frozen Foods Industry - The popularity of frozen breakfast products highlights an opportunity for companies to innovate in the frozen foods industry by creating products that are quick and easy to prepare but also satisfying and nutritious.
2. Fast Food Industry - With consumers looking for quick meal options, the fast food industry can benefit by developing more convenient and portable meal options like snack-sized sandwiches.
3. Convenience Store Industry - The rise in demand for portable meal solutions presents an opportunity for the convenience store industry to expand their offerings beyond traditional snacks and offer more substantial on-the-go meals like Jimmy Dean's snack-sized breakfast sandwiches.