Puffworks' Peanut Butter Puffs are an all-new kind of snack puffs that can be enjoyed in Original, Dark Chocolate and Spicy Thai BBQ flavors. These handcrafted peanut butter snacks are made in small batches with minimal ingredients: peanuts, non-GMO yellow corn and salt, plus a few other additions for the flavored varieties.
The new Puffworks snacks, exhibited at the most recent Winter Fancy Food Show, were inspired by an immensely popular peanut butter-flavored snack from Israel by the name of Bamba. These snacks have been sold in the country for decades, with Bamba reportedly making up 25% of the Israeli snack market.
Although consumers have been buying cheesy snack puffs for years, a new wave of puffed snack products are being produced, made with everything from louts seeds and water lily seeds to quinoa.
Peanut Butter Puffs
Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba
Trend Themes
1. Puffed Snack Products - Disruptive innovation opportunity: Develop new variations of puffed snack products using unconventional ingredients like lotus seeds and quinoa.
2. Handcrafted Snacks - Disruptive innovation opportunity: Create handcrafted snacks with minimal and natural ingredients, targeting health-conscious consumers.
3. International Snack Inspiration - Disruptive innovation opportunity: Explore international snack flavors and adapt them into new snack products for global markets.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce innovative and unique snack products to capture the evolving consumer preferences in the snack food industry.
2. Health Food Industry - Disruptive innovation opportunity: Develop healthier alternatives to traditional snack products to meet the growing demand for healthier snacking options.
3. Global Food Market - Disruptive innovation opportunity: Tap into international snack flavors and create new products to cater to the diverse tastes of the global food market.