Imagination is a must when working to attract the attention of young consumers and Snack Monsters packaging quite playfully expresses its contents in an utterly scrumptious fashion. Student graphic designer Angus Nicholls has succeeded in referencing the specific edible item inside, in asserting its toothsomeness and in inventing a collection of engaging characters to completely win over even the choosiest children.
Fictitiously adding a line of fresh fruit to the existing product base of the Natural Confectionery Company, the designer conceived a visual identity that complements the established branding scheme. White card is curled around to form open cartons for individual apples, pears and oranges, printed with animated illustrations of the items within. Circular cutouts in Snack Monsters packaging provide sneak peeks of the delectable healthy treats, made to look like the hungry mouths of the vividly drawn fruits.
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
Trend Themes
1. Playful Packaging Design - Designing packaging that appeals to young consumers through playful imagery and vibrant visuals.
2. Innovative Food Branding - Creating new, fun ways to brand food products to entice picky eaters and encourage healthy eating habits.
3. Edible Packaging - Exploring the possibility of creating packaging that is both visually appealing and edible, offering a sustainable solution.
Industry Implications
1. Food Packaging - Food packaging companies can leverage playful designs with sneak peeks to visually engage consumers.
2. Food Branding - Healthy food brands interested in standing out on the shelves can consider a unique and engaging visual identity.
3. Sustainable Packaging - Companies aiming to reduce waste can further explore edible packaging options to decrease their impact on the environment.