eBars makes a range of energy products that are specifically formulated to suit a specific lifestyle, sport or gender—one example of this is the Mom Bar, designed just as a snack for moms, especially ones who are constantly on the go.
This organic 50 gram snack bar is described as "Moms' Organic Momentum," supplying both energy, focus and healthy hormone-balancing ingredients like almonds, honey, oats, berries, plus a number of superfoods like pepitas, cacao nibs, quinoa and acai berry. What gives this bar its energy-boosting properties is the inclusion of guaranine, an organic stimulant that's is chemically the same as caffeine.
The portable mom-targeted snack bar comes in a decadent Chocolate Berry flavor to make fuelling up feel extra indulgent.
Motherhood Snack Bars
eBars' Snack for Moms Deliver All-Natural, Organic Energy
Trend Themes
1. Mom-targeted Snack Bars - Opportunity to create energy bars specifically designed for moms, providing them with the necessary nutrition and convenience for their busy lifestyle.
2. Organic and All-natural Energy Products - Disruptive innovation opportunity to develop energy products made from organic and all-natural ingredients, catering to health-conscious consumers.
3. Superfood Ingredients in Snack Bars - Opportunity to incorporate superfood ingredients like pepitas, cacao nibs, quinoa, and acai berry into snack bars, appealing to consumers looking for nutritious and functional snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of mom-targeted snack bars and organic energy products to meet the evolving needs of health-conscious consumers.
2. Health and Wellness - The health and wellness industry can leverage the popularity of superfoods and create innovative snack bars that provide functional benefits for busy moms.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can tap into the demand for energy bars tailored specifically for moms' nutritional needs, offering convenient and nutritionally balanced options for active moms on the go.