This wholesome packaging design for a Mexican snack cookies brand aimed at children features whimsical sketch-style illustrations. The designs were created by agency Toropinto, who took inspiration from children's crafts and drawings.
The colorful set of designs for Chispichocs was a rebrand aimed at solidifying the range as one that would appeal to both parents and kids. Part of the product family of Prorganica, a snack cookies brand based in Guadalajara, the Chispichocs brand is based around the concept of "everything big, started small."
The vibrant, lively packaging includes sketches of doctors, sports stars, explorers, astronauts and much more. The sketches are juxtaposed with high-resolution images of the product that have been enlarged to show the texture of the multi-shaped treats.
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
Trend Themes
1. Child-centered Packaging Designs - Package designs for children's snacks that incorporate whimsical illustrations or drawings to appeal to both children and parents present a disruptive innovation opportunity for marketers to differentiate products in a crowded market.
2. Inspiration From Children's Crafts and Drawings - Drawing inspiration from children's crafts and drawings can be a trend for designing packaging for products targeted at children as it evokes a sense of familiarity and comfort in young consumers.
3. Vibrant, Lively Packaging Design - Brightly colored packaging featuring high-resolution images of the product alongside hand-drawn designs creates a dynamic package design concept that will attract consumers to the product over competitors.
Industry Implications
1. Snacks and Confectionery - Companies that produce snack or confectionery brands for children can stand out in the market by designing packaging that is striking and child-friendly.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate child-centered package designs into their branding campaigns to help establish a brand that appeals to kids and their parents in a crowded market space.
3. Printing - Expertise in printing techniques that allow for dynamic and compelling visual imagery and hand-drawn designs on packaging materials presents an opportunity for printers to help brands stand out in a competitive market.