Walkers recently launched a new crowdsourced snack campaign called 'Choose Me or Lose Me' that threatens to discontinue three of its quintessentially British potato chip flavors: Salt and Vinegar, Prawn Cocktail and Smoky Bacon. These three flavors are being pitted against globally inspired flavors like American Bacon and Cheddar, the Spanish-inspired Paprika and Lime and Black Pepper from Australia. Fortunately, fans of the brand have a limited chance to have their voices heard by selecting their preferred flavor and casting a vote online.
As some consumers are shocked that the brand would even consider axing some of these fan-favorite flavors, the #ChooseorLose hashtag has been frequently used across social media since the snack campaign's start.
Crowdsourced Snack Campaigns
Walkers is Urging Fans to Vote and Save Beloved Potato Chip Flavors
Trend Themes
1. Crowdsourced Snack Campaigns - Disruptive innovation opportunity: Leveraging the power of crowdsourcing to engage consumers in the decision-making process and create a sense of ownership for brand loyalty.
2. Global Flavor Expansion - Disruptive innovation opportunity: Exploring new and exotic flavors from around the world to cater to evolving consumer preferences and expand market reach.
3. Social Media Marketing - Disruptive innovation opportunity: Utilizing social media platforms as a tool for viral marketing and creating buzz around product campaigns to drive customer engagement and brand awareness.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Capitalizing on consumer-driven flavor preferences and feedback to drive product innovation and shape future offerings based on popular demand.
2. Consumer Packaged Goods - Disruptive innovation opportunity: Leveraging crowdsourcing and social media to foster brand loyalty and create interactive experiences that resonate with consumers, driving sales and market share.
3. Social Media and Marketing - Disruptive innovation opportunity: Integrating social media platforms as a central component of marketing strategies to effectively engage and connect with consumers, boosting brand visibility and customer loyalty.