To the delight of cereal lovers everywhere, Kellogg's recently announced that it's bringing back its fan-favorite Smorz Cereal in January 2021.
After a two-years long hiatus, consumers old and young alike will once again be able to get their hands on a big box of Smorz Cereal. The crunchy treat consists of graham cereal squares wrapped in a rich, chocolate coating, and handfuls of mini marshmallows. The cereal is making its return as a result of a Change.org petition from superfans and many social media pleas from dedicated cereal lovers.
You'll be able to find Kellogg's Smorz Cereal in retailers nationwide in both 9.8-ounce boxes and 15.6-ounce boxes this coming January. The s'mores-flavored cereal will also be available from online retailers as well.
S'mores-Flavored Breakfast Cereals
Kellogg's is Bringing Back Its Smorz Cereal in January 2021
Trend Themes
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S'mores Breakfast Cereal Trend — Kellogg's bringing back Smorz cereal suggests that there is a trend towards s'mores flavored breakfast cereals that could be utilized by other companies in the industry.
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Consumer-driven Product Revival Trend — The revival of Smorz cereal may signify a trend towards consumer-driven product revivals in the food industry, as seen through the Change.org petition and social media pleas from dedicated cereal lovers.
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Alternative Cereal Flavor Trend — The success of s'mores flavored cereal suggests that there is a trend towards creating unique and alternative cereal flavors that could be monetized by companies in the industry.
Industry Implications
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Breakfast Cereal Industry — The revival of Smorz cereal and the trend towards alternative flavors presents an opportunity for companies in the breakfast cereal industry to create new and interesting flavors to attract customers.
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Food Industry — The consumer-driven revival of Smorz cereal presents an opportunity for companies in the food industry to pay attention to consumer demands and utilize social media as a tool for product revivals and launches.
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Online Retail Industry — The availability of Smorz cereal from online retailers highlights the importance of an online presence for companies in the retail industry, particularly in the food and beverage sector.