Based in the United Kingdom, Smoothie Bike Hire is self-described as "wacky" and that title seems to fit this lighthearted and interactive initiative. The end goal is to raise awareness about healthy eating, sustainability and physical activity.
They bring their custom-made smoothie-producing bicycles to events in the U.K. where individuals in schools, councils like the City of London Council, charities like the British Heart Foundation and even brands like L'Oreal and Disney jump on the sporting equipment and participate to the fullest.
Smoothie Bike Hire operates as a social enterprise under Sport4Life UK, which is a charity that uses sports to create change in the community.
Contact Information
Smoothie Bike Hire website
Smoothie Bike Hire on Facebook
Smoothie Bike Hire on Twitter
Wacky Wellness Organizations
Smoothie Bike Hire Takes a Pedal-Powered Approach to Positive Change
Trend Themes
1. Interactive Wellness Initiatives - Smoothie Bike Hire showcases the potential for interactive wellness initiatives that engage people in healthy eating and physical activity.
2. Sustainable Health Promotion - Smoothie Bike Hire demonstrates the value of sustainability in health promotion by using custom-made smoothie-producing bicycles.
3. Sports-based Social Enterprises - Smoothie Bike Hire highlights the potential for sports-based social enterprises that use sports as a means to create positive change in the community.
Industry Implications
1. Wellness and Fitness - The wellness and fitness industry can leverage interactive wellness initiatives like Smoothie Bike Hire to promote healthy lifestyles and engage consumers in a unique way.
2. Sustainable Events and Experiences - The events industry can incorporate sustainability-focused initiatives like Smoothie Bike Hire to provide interactive and eco-friendly experiences to event attendees.
3. Social Enterprise Nonprofits - Social enterprise nonprofits can explore opportunities to leverage sports-based initiatives like Smoothie Bike Hire to drive social impact and promote community engagement.