'Anchorhead' is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the ingredient is not traditionally paired with coffee. Now Anchorhead is on a mission to change the way we think about hops with its bold hybrid coffee.
Anchorhead's 'Hopped Ready to Drink' is a smooth cold brew coffee made from one part coffee concentrate and one part purified drinking water. What sets this cold brew apart is that it is brewed with Citra hops. As a result, the drink has a subtle hoppy taste that is reminiscent of an IPA.
Although the idea of hop-infused coffee may not appeal to everyone, Anchorhead's Hopped Ready to Drink offers a unique take on the classic cold brew.
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
Trend Themes
1. Hop-infused Drinks - Opportunity for beverage companies to experiment with hops in drinks beyond beer.
2. Blended Beverages - Potential for coffee companies to explore new ingredients and flavors to create innovative blended beverages.
3. Alternative Add-ins - Growing interest in alternative ingredients for coffee and other beverages creates opportunity for experimentation and differentiation.
Industry Implications
1. Coffee - Coffee companies can incorporate hops and other unique ingredients to create innovative new offerings and stand apart from competitors.
2. Beverage - Beverage companies can leverage the growing trend of unique, non-traditional add-ins to gain market share and differentiate themselves.
3. Craft Beer - Craft beer companies can leverage their expertise in hops to partner with coffee companies or create their own hop-infused coffee or blended beverage offerings.