While many breweries are now making their very own hard seltzers, Troobado, a sister company of HOMES Brewery, is distinguishing itself with a unique variation on the popular alcoholic beverage called Smooj. The hard seltzer smoothies are conveniently packaged in cans yet instead of being thin and watery in terms of consistency, they are thick and smoothie-like.
Unlike many hard seltzers that are made with artificial flavoring, Smooj is packed with fruit to create bold flavors like Strawberry Banana and Pina Colada, both of which come in at 5% ABV.
As Tommy Kennedy, owner of the Ann Arbor-based HOMES Brewery, observes: "Heavily fruited beer styles are all the rage, seltzers are all the rage, the two together just seemed like a match.".
Hard Seltzer Smoothies
Smooj Makes Thick, Full-Flavored Canned Beverages in Fruit Flavors
Trend Themes
1. Hard Seltzer Smoothies - The trend of creating thick and full-flavored hard seltzer smoothies presents opportunities for breweries to offer unique and refreshing alcoholic beverages.
2. Fruit-infused Hard Seltzers - The trend of using real fruit instead of artificial flavoring in hard seltzers opens up possibilities for breweries to create bold and natural flavors.
3. Convenient Canned Beverages - The trend of packaging hard seltzer smoothies in cans provides a convenient and portable solution for consumers seeking flavorful alcoholic beverages on the go.
Industry Implications
1. Breweries - Breweries can capitalize on the trend of hard seltzer smoothies by offering customers a unique and innovative twist on traditional alcoholic beverages.
2. Craft Beverage Industry - The craft beverage industry can benefit from the trend of fruit-infused hard seltzers by attracting health-conscious consumers looking for natural and refreshing alcoholic options.
3. Packaging Industry - The packaging industry can explore opportunities in the trend of canned beverages, specifically targeting the rising demand for convenient and portable alcoholic drinks.