Although Church's Chicken is famous for its fried chicken, the company is introducing a lighter option in the form of its 'Smokehouse Half Chicken.' With a growing number of consumers looking for lighter options at quick service and fast casual restaurants, this dish serves a healthy alternative to fried chicken.
Unlike the chain's other chicken dishes, the new Smokehouse Half Chicken is completely free from marinade and breading. Instead, the half-chicken portion is seasoned with a flavorful spice rub and just a hint of hickory smoke. The 'naked' chicken option is only available for a limited time and can be ordered with a Honey-Butter Biscuit on the side.
The new breading-free chicken is likely to appeal to consumers looking for a quick meal that is also on the healthy side.
Batter-Free Chicken Dinners
The New Smokehouse Half Chicken is Free from Batter and Breading
Trend Themes
1. Breading-free Options - Food companies are providing innovative options to satisfy the demand for healthier chicken products.
2. Healthier Quick Service Options - Quick service restaurants are responding to the trend of health-conscious consumers by expanding their menus
3. Spice Rubs - More food businesses will diversify their seasoning options as an alternative to breading to offer consumers a new, flavorful experience.
Industry Implications
1. Quick Service Restaurants - Quick service restaurants are expanding their menus to include healthier alternatives to keep up with the trend of health-conscious consumers.
2. Food Manufacturers - Food manufacturers have the opportunity to produce a variety of breading-free chicken products with different seasoning options catering to consumer craving diversity.
3. Food Service - The food service industry could benefit from embracing this trend by providing healthier options to their customers.