Prepackaged alcoholic beverages are often associated with being high in sugar and calories which doesn't match the preferences of modern consumers, so brands are taking note with new products like the Smirnoff Seltzer Piña Colada.
The canned cocktail is made without the use of sugar or artificial sweeteners yet is characterized by a refreshingly flavor profile that is perfect for summertime consumption. The drink features a 4.5% ABV and is also free of gluten to make it a free-from libation that's ideal for consumers who are looking for a lighter option to enjoy in place of traditional cocktails.
The Smirnoff Seltzer Piña Colada expands the existing lineup of cocktails in the collection and is likely to be a hit amongst those looking for an alternative to wine or beer.
Classically Inspired Canned Cocktails
The Smirnoff Seltzer Piña Colada Contains Just 90 Calories
Trend Themes
1. Low-calorie Canned Cocktails - The trend of low-calorie canned cocktails reflects consumers' desire for healthier alcoholic beverage options.
2. Sugar-free Alcoholic Beverages - The trend of sugar-free alcoholic beverages caters to the preferences of modern consumers who are seeking healthier drink choices.
3. Gluten-free Libations - The trend of gluten-free libations taps into the increasing demand from consumers who follow gluten-free diets or have gluten sensitivities.
Industry Implications
1. Alcoholic Beverage Packaging - The disruptive innovation opportunity lies in creating innovative packaging solutions for canned cocktails that appeal to health-conscious consumers.
2. Healthy Drink Alternatives - There is an opportunity to develop and market more options for low-calorie, sugar-free, and gluten-free alcoholic beverages to meet the demand of health-conscious consumers.
3. Alternative Beverage Industry - The trend opens up opportunities for the alternative beverage industry to expand its offerings and cater to consumers who are seeking healthier alcoholic drink choices.