Thinfilm has introduced its smart packaging technology solutions to a variety of brands and it is now welcoming YUNI Beauty as its first customer in the beauty and personal care market.
As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips.
Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as Nordstrom’s, Anthropologie and Bluemercury.
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
Trend Themes
1. Smart Packaging Technology - Implementing NFC tags on beauty products enables brands to easily connect with their mobile-first consumer base and provide digital content.
2. Mobile Marketing Solutions - Thinfilm's NFC mobile marketing solutions allow brands to deliver their story, how-to videos, and product tips directly to consumers' mobile devices.
3. Sustainable and Natural Products - Brands like YUNI Beauty are focusing on sharing all-natural, sustainable products to meet the demand of the active, on-the-go consumer.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage smart packaging technology to enhance consumer engagement and provide additional product information.
2. Retail - Retailers like Nordstrom's, Anthropologie, and Bluemercury can offer smart products that provide digital content and information to enhance the shopping experience for consumers.
3. Consumer Electronics - Consumer electronics industry can explore opportunities in developing NFC-enabled devices and technologies to support smart packaging solutions.