Imagine the next time you order Alaskan salmon for an upcoming dinner party, it shows up in this sleek, visually aesthetic and smart packaging.
Designed by CODO Design for Sitka Salmon Shares, a Community Supported Fishery (CSF), the smart packaging for the share box is one of the most important marketing tools Sitka Salmon Shares focuses on. The company collaborated with CODO Design to make sure it was designed in a way that would make people want to share it with friends and keep it after the salmon is long gone.
The company also used its packaging as a canvas of sorts to highlight the sustainability focus and story of bringing responsibly-sourced seafood direct from small boat family fishermen in Southeast Alaska.
So join the community of conscious healthy eaters and sea conservationists by enjoying a yummy salmon steak guilt-free.
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Trend Themes
1. Smart Packaging - Innovative packaging technology like smart packaging presents a marketing tool for engaging customers and emphasizing brand sustainability.
2. Sustainability Branding - Emphasizing brand sustainability can present a more authentic story to the customers and establish a conscious community around the product.
3. Direct-to-consumer (D2C) Model - A D2C model allows CSFs to create a stronger connection with their customers and communicate with them about important issues like sustainability and conservation.
Industry Implications
1. Food and Beverage - Designing innovative packaging solutions with conscious branding can help food and beverage companies create a unique and conscientious brand image.
2. Sustainability - Sustainability-focused companies can leverage smart packaging solutions and conscious branding efforts to enhance their marketing efforts and attract conscious consumers.
3. Fisheries - Adopting D2C models and incorporating smart packaging and branding efforts can enable fisheries to strengthen their relationships with customers and improve brand awareness and loyalty.