As well as astonishing the beverage industry with a NFC whiskey bottle Johnnie Walker continues to push convention with a smart glass. This drinking glass was developed as part of a promotion for the Red Label in collaboration with sensory scientist group Condiment Junkie. Dubbed the Boldest Glass, the cup features bone conduction technology, so that music can be transmitted into the ear of the drinker.
Inside the cup, there is a concealed exciter, which causes the glass to vibrate. At the bottom of the glass is an amplifier, which takes in sounds from the AM/FM transmitter. To further enhance the sensory experience, a special music track was created to bring out the spicy, warm tones of the ginger drink.
Johnnie Walker brand director Oscar Ocana describes that "The glass is set to give drinkers a glimpse of what bar culture could be like in the future."
Musical Whiskey Glasses
Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
Trend Themes
1. Smart Glass Technology - Developing smart glasses that enhance sensory experiences through bone conduction technology presents disruptive innovation opportunities in various industries.
2. Enhanced Beverage Experience - Creating specialized music tracks to complement the flavors of different drinks opens up disruptive innovation opportunities in the beverage industry.
3. Future Bar Culture - Exploring the potential of technology in enhancing the overall bar culture and drinking experience presents disruptive innovation opportunities in the hospitality industry.
Industry Implications
1. Technology - Developing and implementing smart glass technology can disrupt industries such as entertainment, hospitality, and retail.
2. Beverage - Innovating the beverage experience by incorporating music and sensory elements has the potential to disrupt industries such as alcohol, coffee, and tea.
3. Hospitality - Transforming bar culture by leveraging technology and sensory experiences can disrupt the hospitality industry, including bars, clubs, and restaurants.