ROWIE is a label based in Byron Bay, Australia that offers playful and exquisite slow fashion collections that provide the wearer with a versatile and adaptive style. Founded by Rowie Moore, who is "completely self-taught," the contemporary label is a passion project that boasts small-batch production, artisanal craftsmanship, eco-conscious practices and elegant silhouettes. The clothing is made in collaboration with artisans that are working at a local factory in Mullumbimby.
From manufacturing to shipping, ROWIE strives to be a leading example in the industry’s move to sustainability. Each item from the Aussie label’s slow fashion collection is shipped to the consumer in a comPOST pack. This is a bag that can be fully recycled at-home – from placing it in your food scrap or green waste bin to burying it in your worm farm.
Australian Slow Fashion Collections
ROWIE Focuses on Comfort and Craftsmanship for Its Offerings
Trend Themes
1. Slow Fashion - Disruptive innovation opportunity: Explore sustainable manufacturing and eco-conscious practices to meet the growing demand for slow fashion.
2. Artisanal Craftsmanship - Disruptive innovation opportunity: Embrace traditional craftsmanship techniques and collaborate with local artisans to create unique and high-quality fashion offerings.
3. Eco-conscious Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions like comPOST packs that are fully recyclable and align with eco-friendly brand values.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices, focus on small-batch production, and collaborate with local artisans to create slow fashion collections that cater to conscious consumers.
2. Manufacturing - Disruptive innovation opportunity: Implement sustainable manufacturing practices and invest in technology that reduces environmental impact while maintaining high-quality craftsmanship.
3. Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging materials and solutions that align with the growing demand for sustainable packaging in various industries.