Founder of Slick Chicks Helya Mohammadian created these convenient female undergarments that are fastened together with bra-like side clips. The design was created so that women would be able to change their underwear at any point without having to remove their clothes.
This product caters to on-the-go women who don't have time to shower after their gym workouts or change during work hours. It can also play an important role when unexpected menstruation cycles begin.
The hooks are familiar because they are the same concept as bra clips. Each pair of panties is comfortable and lightweight. The Slick Chicks are made with breathable material that wicks moisture and they are even machine-washable. The panties are available in bikini briefs, thongs and boy-shorts. In addition to comfort and convenience, they are also affordable and range in price from $26 to $28.
Side-Fastening Undergarments
The Slick Chicks are Female Panties Held Together with Side Clips
Trend Themes
1. Side-fastening Undergarments - Disruptive innovation opportunity: Develop a line of side-fastening undergarments for men, catering to their specific needs and preferences.
2. Convenient Undergarments - Disruptive innovation opportunity: Create innovative undergarments that incorporate convenient fastening mechanisms, such as magnetic or snap-on closures.
3. Versatile Underwear Options - Disruptive innovation opportunity: Design underwear that can easily transition between different styles or fits, providing versatility and flexibility for the wearer.
Industry Implications
1. Fashion/apparel - Disruptive innovation opportunity: Integrate technology into underwear design, such as temperature-regulating fabrics or smart features that monitor health or provide personalized comfort.
2. Fitness/active Lifestyle - Disruptive innovation opportunity: Develop undergarments specifically designed for active individuals, offering moisture-wicking materials, odor control, and enhanced support.
3. Feminine Hygiene - Disruptive innovation opportunity: Create undergarments that include built-in absorbent layers for menstruation management, providing a discreet and eco-friendly alternative to traditional sanitary products.