Kiev-based fashion label 'Sleeper' was created by Kate Zubarieva and Asya Varetsa and it features high-quality sleepwear, notably the Sleeper bridal collection. What began as a company that produced classic sets of pajamas expanded into something of many themes. The label calls itself the "first walking sleepwear" company. The Sleeper slip dresses gained a mass public attention due to their high functionality. The design was not meant to serve as anything more than sleepwear, but consumers decided that it served many purposes.
The idea was born after there was a large request for wedding dresses -- resulting in the creation of Sleeper bridal collection. The series is draped in silk and available in white of course and a choice of red, blush, and champagne for bridesmaid options.
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
Trend Themes
1. Sleepwear-inspired Fashion - There is an opportunity to create more sleepwear-inspired clothing that can be worn both during the day and at night, blurring the line between pajamas and ready-to-wear clothing.
2. Multi-purpose Clothing - Designers can explore the concept of creating clothing items that can serve multiple purposes, allowing consumers to get more use out of their wardrobe and reducing waste.
3. Direct-to-consumer Bridalwear - The success of the Sleeper bridal collection shows a potential opportunity for new direct-to-consumer bridalwear brands that focus on creating unique and functional wedding dresses at a more accessible price point.
Industry Implications
1. Fashion - There is potential for more clothing brands to create sleepwear-inspired pieces that can be worn both in and out of the bedroom.
2. Sustainability - There is an opportunity for sustainable fashion brands to explore creating multi-functional clothing pieces that can serve multiple purposes and reduce waste.
3. Wedding Industry - Direct-to-consumer bridalwear brands could disrupt the traditional wedding industry by providing more affordable and unique wedding dresses for brides who are looking for something different.