As an alternative to the many slaw salad recipes that are made with shredded cabbage and mayonnaise, Trader Joe's set out to create a new take on the classic dish that remixes its flavor and color.
The 'ABC+K Slaw' retains the shredded look of most coleslaw salads, but introduces a range of fresh new flavors with apples, beets, carrots and kale. The multi-colored salad is topped off with an orange poppyseed dressing, which makes for a sweet and tangy accent to the layered fruits and vegetables that make up the raw dish.
To make the crunchy ABC+K Slaw a satisfying main course meal, Trader Joe's suggests serving it with some sort of protein like chicken or tofu.
Alphabet-Inspired Slaw Salads
Trader Joe's 'ABC+K Slaw' Introduces a Non-Cabbage Alternative
Trend Themes
1. Non-cabbage Slaw Salads - Opportunity to create alternative slaw salad recipes using non-cabbage ingredients for a fresh and unique twist on the classic dish.
2. Colorful Salad Creations - Opportunity to incorporate a range of vibrant colors into salad recipes to enhance visual appeal and promote a variety of nutrients.
3. Innovative Dressing Combinations - Opportunity to experiment with unconventional dressing flavors and ingredients to add a new level of taste and complexity to salads.
Industry Implications
1. Food and Beverage - Opportunity for food companies to create and market ready-to-eat slaw salad options with unique ingredients and flavor profiles.
2. Restaurant and Catering - Opportunity for restaurants and catering services to offer non-traditional slaw salads as a unique and healthy side dish or main course option.
3. Health and Wellness - Opportunity for health and wellness brands to develop and promote colorful slaw salads as nutritious and visually appealing meal options.