Slam Jam and Converse work in collaboration on a function capsule of apparel and footwear designs that are made with inspiration drawn from the outdoors. Throughout the range, the pieces are made with technical materials and the styles are a utilitarian look.
The focus of the brand include the footwear redesigned by Bosey MC -- this includes the Ox and the Hi version of the shoes. It is updated with water repelling canvas materials, a speed lacing system, and a rugged tread outsole unit. The influence can also be translated through the Lurex ripstop, metallic details for reflection, and more. In terms of the garments, there are Sherpa jackets, Tyvek labeling, and Ripstop pants to name a few.
Outdoor-Inspired Garment Designs
Slam Jam and Converse Join Forces on a Capsule of Apparel
Trend Themes
1. Function Capsule Designs - The trend of creating a capsule collection of utilitarian clothing and footwear for outdoor-inspired use.
2. Technical Materials - The trend of using water-repelling fabrics, rugged treads, Lurex ripstop and metallic details for reflection, etc. in clothing and footwear designs.
3. Utilitarian Look - The trend of designing clothing and footwear inspired by the outdoors and incorporating utilitarian aesthetics, such as Sherpa jackets, Tyvek labeling, and Ripstop pants.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel companies to incorporate technical materials and utilitarian aesthetics into their designs.
2. Footwear - Opportunity for footwear companies to develop shoes that are both aesthetically pleasing and functional with technical materials and rugged treads.
3. Collaborations - Opportunity for brands to collaborate with other companies to create unique capsule collections that cater to a specific audience, such as those interested in outdoor-inspired clothing and footwear.