The SKYY Vodka 'SKYY Says I Do' campaign has been created by the brand in partnership with NYC Pride as part of ongoing support for the LGBTQ+ community and marriage equality. The campaign will cover wedding costs for 100 couples on a nationwide basis as part of a sweepstakes through Instagram and at a pop-up chapel in New York City in celebration of marriage equality. Couples can enter to have their wedding covered by simply posting a photo of themselves toasting to marriage equality, using the hashtag #SKYYSaysIDo and tagging @SKYYVodka on Instagram.
Campari Senior Category Marketing Director Sean Yelle spoke on the SKYY Vodka 'SKYY Says I Do' campaign saying, "As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the LGBTQIA+ community. The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large."
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Trend Themes
1. Marriage Equality Campaigns - Brands can create innovative marriage equality campaigns that support the LGBTQ+ community and generate positive brand sentiment.
2. Social Justice Sweepstakes - Companies can launch social justice sweepstakes to increase brand engagement and support important causes.
3. Pop-up Weddings - The rise of pop-up weddings offers unique marketing opportunities for brands looking to connect with consumers in a meaningful way.
Industry Implications
1. Alcohol - Alcohol brands can support marriage equality and the LGBTQ+ community through creative campaigns, generating positive brand sentiment and increasing sales.
2. Social Media - Social media platforms can be used to launch social justice sweepstakes and facilitate user-generated content campaigns that promote positive social change.
3. Wedding Planning - Pop-up weddings and other non-traditional wedding experiences present innovative opportunities for wedding planning and event industries to expand their offerings and attract new customers.