SKYN Condoms and Sid Lee Amsterdam partnered up to create 'SKYNFEEL,' a revolutionary condom material. The new material is not only an alternative to latex condoms, it's also been introduced into athletic wear.
Born out of SKYN's curiosity and aided by conceptual fashion designer Pauline Van Dongen, the 'SKYNFEEL APPAREL' long-jump suit was developed. According to Sid Lee Amsterdam, "the suit minimizes body limitation and adds extra airtime to the athlete's jump." Tested by the campaign's subject, the white suit appears to be flexible and fashionable. The suit demonstrates the comfort, flexibility and durability of SKYN condoms.
SKYNFEEL APPAREL truly is a reflection of innovation and creativity. By looking at alternative industries and thinking unconventionally, SKYN Condoms and Sid Lee Amsterdam were able to create a product that could change both the sportswear and condom industries.
Condom-Made Sportswear
SKYN Condoms and Sid Lee Used Condom Material to Develop a Jumpsuit
Trend Themes
1. Alternative Material Development - Exploring unconventional materials and industries can lead to innovative product development, like condom-made sportswear.
2. Cross-industry Collaboration - Collaboration between different industries, such as condom manufacturing and fashion design, can result in disruptive innovations.
3. Enhanced Performance Apparel - Integrating unique materials into athletic wear can lead to improved performance and functionality.
Industry Implications
1. Sportswear - The use of condom material in sportswear opens up opportunities for unique and functional designs that enhance athlete performance and comfort.
2. Condom Manufacturing - Exploring alternative applications for condom materials, such as sportswear, can expand the market and create new opportunities for condom manufacturers.
3. Fashion Design - Collaborating with other industries, like condom manufacturing, allows fashion designers to explore unconventional materials and create innovative garments.