A new partnership between Tappoo Duty Free and SkyBuys promotes duty-free sales and travel retail to international passengers as the island's tourism industry recovers. With the SkyBuys app, international travelers can browse duty-free and travel retail inventory before or during their journey. Once purchases are made, shoppers can pick them up at the store's cashier without waiting in line.
The executive director of Tappoo Duty Free, Kaushal Tappoo, discussed the importance of digital strategies when it comes to attracting new travelers. "We are proud to be working with SkyBuys," he said. "Accessing the SkyBuys platform to talk to customers in a new way and have a better understanding of their shopping behaviours will be a fantastic opportunity. We will also utilise promotions as they are a key part of our strategy, with a particular emphasis on liquor and confectionery."
Digital Duty-Free Catalogues
Tappoo Duty Free sand SkyBuys Launch an App for Fijian Travel Retail
Trend Themes
1. Digital Duty-free Catalogues - The trend of duty-free catalogs going digital is rapidly rising to provide easy and accessible shopping experiences for international travelers.
2. Travel Retail Apps - The rise of travel retail apps like SkyBuys is disrupting the traditional duty-free shopping model and providing a more personalized and convenient shopping experience for international travelers.
3. Promotional Strategies - Utilizing interactive and engaging promotional strategies to attract new customers is a key trend in the duty-free retail industry.
Industry Implications
1. Travel Retail Industry - The travel retail industry is being disrupted by the rise of digital duty-free catalogues and travel retail apps, providing more convenient and personalized shopping experiences for international travelers.
2. Mobile App Development Industry - The development of mobile apps like SkyBuys is a rapidly growing trend in the mobile app development industry, creating new opportunities for developers and businesses to innovate and disrupt traditional retail models.
3. Promotions and Advertising Industry - The duty-free retail industry's increased focus on promotional strategies is creating new opportunities for the promotions and advertising industry to develop innovative and engaging campaigns for retailers and consumers alike.