Halloween this year is expected to look far different than it has in years past, so brands are making moves to help make it special in different ways as seen with the revival of the Skittles Sweet Heat candies in the UK. The product will be available in pouches that are perfect for enjoyment by families in living rooms, which speaks to how many consumers will be skipping trick-or-treating this year. The candies will be available in the 196 gram pouch at a price point of £1.49.
Skittles Assistant Brand Manager at Mars Wrigley Sophie Bryson spoke on the return of Skittles Sweet Heat candies saying, "Halloween is fast approaching and is predominantly a confectionery focused occasion, so now is the perfect time for us to bring back a spooky favorite like Skittles Sweet Heat. New product developments play an integral part in the growth of the Confectionery category and as Skittles is driving 30% of current category value growth, we’re excited to see how the spicier Skittles variant lands with customers and shoppers alike this Halloween."
Spiced Candy Revivals
Skittles Sweet Heat Candies are Arriving Back in the UK for Halloween
Trend Themes
1. Spicy Candies - As seen with Skittles Sweet Heat candies, the trend for spicy candies is on the rise, offering opportunities for brands to introduce new and unique flavors.
2. At-home Halloween Celebrations - With many consumers skipping trick-or-treating this year, brands like Skittles are introducing products like pouches that are perfectly sized for at-home enjoyment, creating opportunities for other brands to offer products and experiences that cater to at-home Halloween celebrations.
3. Confectionery Product Development - As new product developments play an integral part in the growth of the Confectionery category, there are opportunities for brands to innovate and create new and exciting candy flavors and products that capture consumer interest and drive category growth.
Industry Implications
1. Confectionery - With Skittles driving 30% of current category value growth, there are opportunities for other confectionery brands to introduce unique and innovative products to the market.
2. Retail - As consumers are changing their purchasing habits and looking for more at-home Halloween experiences, there are opportunities for retailers to offer curated product bundles and experiences that cater to at-home celebrations.
3. Food and Beverage - As the trend for spicy flavors continues to rise, there are opportunities for food and beverage brands to introduce new and unique spicy flavors across various categories from snacks to seasonings.