Fans have become fairly familiar with Skittles' 'Taste the Rainbow' slogan, but this year's Skittles Super Bowl commercial is the first time that the candy brand invited a celebrity to help share its message.
This Skittles commercial combines the brand's fun and sense of whimsy with the edge and wit of rocker Steven Tyler. In the commercial, a portrait made of Skittles in Tyler's likeness in unveiled. Naturally, the singer challenges the art piece to a test of vocal skills, particularly the high note that the real Steven Tyler can hit. In the end, the Skittles portrait keeps up as best it can, but is unable to compete with Tyler's legendary range.
The Skittles Super Bowl 50 ad takes inspiration from many of the brand's fans who have taken the time to put together recipes, artwork and even stop-motion films using the colorful candy pieces.
Candy Portraiture Commercials
This Skittles Super Bowl Ad Features the Legendary Steven Tyler
Trend Themes
1. Celebrity Collaborations - This Skittles commercial showcases the innovative trend of collaborating with celebrities to promote a brand message.
2. Interactive Advertising - The Skittles Super Bowl commercial highlights the trend of creating interactive and engaging ads to capture consumer attention.
3. User-generated Content - The Skittles Super Bowl ad draws inspiration from the trend of incorporating user-generated content to connect with fans and showcase their creativity.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by leveraging celebrity collaborations to create unique and memorable advertising campaigns.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of interactive advertising to develop new and interactive ways to engage consumers.
3. Entertainment - The entertainment industry can embrace the trend of user-generated content to encourage fan engagement and create a sense of community around their brand.