Just when it seemed that ever possible Easter candy had been done before, Mars Wrigley is making headlines for the launch of its new Skittles Jelly Beans.
This spring, you can add a little color to your Easter basket by picking up a package of Skittles Jelly Beans. The new candy is a cross between fruity Skittles candy and the soft texture of a jelly bean. Though the product has not officially launched yet, early sightings of the candy suggest that each bag will feature a mix of Strawberry-, Orange-, Lemon-, Green Apple-, and Grape-flavored pieces.
Though the new Skittles Jelly Beans are set to officially launch on April 17th, eagle-eyed fans are already starting to spot the seasonal treat at their local retailers.
Hybrid Easter Jelly Beans
Mars Wrigley Has Launched Skittles Jelly Beans for Easter
Trend Themes
1. Hybrid Candy - The trend of mixing different types of candies to create new flavors and textures creates opportunities for cross-brand collaborations.
2. Color Variations for Seasonal Candy - Introducing limited-time candy color variations for holidays or other events can attract customers and create excitement around the product.
3. Cross-brand Collaborations for Seasonal Treats - Collaborating with another popular brand to create a new seasonal treat can generate buzz and increase sales for both companies.
Industry Implications
1. Confectionery - The candy industry can benefit from experimenting with new flavor combinations and product variations to keep customers interested and attract new ones.
2. Retail - Retailers can capitalize on the demand for seasonal treats by offering exclusive products or early access to limited-time candies.
3. Marketing - Marketing companies can assist in cross-brand collaborations and developing unique seasonal campaigns to promote new and exciting products like the Skittles Jelly Beans.