Skinny Brands is setting itself apart as a company in the UK devoted to producing light and low-calorie alcoholic alternatives—including its low-ABV Skinny Lager.
Skinny Lager is a 4% ABV lager that contains just 89 calories per 330ml bottle, made with a brewing process that is said to reduce residual sugar and add other benefits—including the fact that the product is vegan-friendly and gluten-free. The low-carb, low-sugar product is touted as one that's both full strength and full flavor, as well as priced at the same amount as comparable products on the market as a means of appealing to consumers who want to "drink differently."
Due to the nature of the product, Skinny Brands notes that its Skinny Lager is worth three WeightWatchers Smart Points, which is lower than some competitors' products.
Light Low-Calorie Lagers
'Skinny Lager' is a 4% ABV Vegan-Friendly and Gluten-Free Beer
Trend Themes
1. Low Calorie Beverages - The trend towards health and wellness creates an opportunity for beverage companies to innovate with low calorie, low sugar, and low carb options that appeal to health-conscious consumers.
2. Vegan and Gluten-free Products - The increasing popularity of vegan and gluten-free diets opens up opportunities for companies to introduce products that cater to these lifestyles.
3. Affordable 'healthy' Products - As consumer demand for healthier options rises, there is an opportunity for companies to produce affordable products that are perceived as healthier alternatives to traditional options.
Industry Implications
1. Beer and Alcoholic Beverages - Light and low-calorie alcoholic beverages like Skinny Lager can disrupt the beer industry by catering to health and wellness conscious consumers.
2. Food and Beverage Retail - Health-focused grocery stores can benefit from carrying low-calorie and vegan-friendly products like Skinny Lager to appeal to their target market.
3. Weight Loss Programs - Companies like WeightWatchers can partner with beverage companies like Skinny Brands to promote low-calorie and low-sugar beverage options as part of a healthy diet plan.