The Mash Direct Skinny Fries are a home-grown potato product crafted with flavor, texture and convenience in mind for consumers to choose as a pairing with their favorite meals.
The fries start off with thinly sliced potatoes that are coated in a light, crispy batter before being fried to perfection. The fries can be prepared at home by simply tossing them into the oven for 15-minutes, and are reported to be lower in salt, sugar and saturated fat than alternatives on the market. The fries come in 250-gram packs and are priced at £2 in the UK.
Chief Commercial Officer Lance Hamilton commented on the new Mash Direct Skinny Fries saying, "Our Skinny Fries product has been a long time in the planning, and we are delighted to be kicking off 2022 with a brand-new SKU. Potatoes are at the heart of what we do at Mash Direct, and it’s always exciting to launch a new iteration of our fabulous home-grown potatoes, especially when it’s a classic such as Skinny Fries."
Low-Fat Ready-to-Bake Fries
Mash Direct Skinny Fries are Made with Home-Grown Potatoes
Trend Themes
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Low-fat Convenient Meals — New products that offer consumers healthy and convenient meal options with a reduced level of salt, sugar, and saturated fat.
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Ready-to-bake Foods — The growing consumer demand for foods that can be prepared quickly and easily at home, without sacrificing flavour and quality.
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Home-grown Foods — An increasing interest in locally-sourced and environmentally-friendly foods that support local farmers and producers.
Industry Implications
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Food and Beverage — Manufacturers within the food and beverage industry can capitalize on the growth of low-fat and convenient meal options to meet consumer demand.
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Consumer Packaged Goods — As consumers continue to seek out convenient and ready-to-bake options that meet their health and wellness goals, CPG companies can develop new products that offer convenience, flavor, and nutrition.
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Agriculture — As demand for locally-sourced and sustainable foods continues to rise, farmers and producers can find opportunities to supply ingredients for ready-to-bake foods made with home-grown produce.