These Skinny chocolates would be targeted at a very specific consumer base: middle-aged women who are concerned with looking their best.
This chocolate bar packaging scheme began as a hypothetical assignment to create a new product for Nutrisystem participants. Design student Deniz Kayiket came up with a chic reward for the ladies meeting their goals in any given month.
Inspired by the popular book, these 'Skinny Bitch' chocolates send a sassy message that the recipients are powerful, confident and experiencing success in weight loss. Many of the participants who are interested in dropping pounds are also fond of fashion. These Skinny chocolate wrappers thus feature mod fashion sketches of slender women in stylish outfits.
Fashionable Candy Bars
Skinny Chocolates Are Dressed in Stylish Sketches to Appeal to Modern Women
Trend Themes
1. Fashionable Candy Bars - Designing stylish and unique candy bar packaging to attract a targeted consumer base.
2. Skinny Chocolates for Weight Loss - Creating healthy chocolate options for individuals who are focused on losing weight.
3. Combining Fashion and Food - Integrating fashion elements into food products to appeal to fashion-conscious consumers.
Industry Implications
1. Food and Beverage - Developing new healthy and visually appealing food products to cater to consumers focused on fitness and wellbeing.
2. Packaging - Innovating packaging design to create unique and stylish designs for candy bars and other snack food items.
3. Fashion - Integrating fashion elements into food products to appeal to fashion-conscious consumers.