Miranda Kerr's KORA Organics previously released a Rose Quartz Luminizer featuring finely crushed crystal and now, it is launching two all-new skin luminizers featuring clear quartz and brilliantly hued purple amethyst. Like the original organic highlighter featuring crushed rose quartz, the Clear Quartz Luminizer and the Amethyst Luminizer contain powdered versions of the crystals they are named after.
Some of the nourishing organic ingredients that can be found in the formulas include noni fruit extract, coconut and rosehip oils, which are said to help boost one's natural radiance. Additionally, as the products are infused with crystals, they are also said to pass along unique healing energies—the clear quartz highlighter is said to share harmony, calmness and clarity, while the amethyst highlighter amplifies positivity, motivation and balance.
Crystal-inspired and -infused beauty and personal care products have now gone mainstream, catering to consumers who want to simultaneously promote spirituality and self-care.
Crushed Crystal Highlighters
KORA Organics' Newest Skin Luminizers Contain Clear Quartz & Amethyst
Trend Themes
1. Crystal-inspired Beauty - The rise of crystal-infused beauty products offers opportunities for brands to tap into the growing demand for spiritually-inspired self-care.
2. Nourishing Organic Ingredients - The use of organic ingredients in beauty products presents a disruptive innovation opportunity for companies to cater to health-conscious consumers looking for natural and nourishing options.
3. Healing Energy Infusion - The incorporation of healing crystals in beauty products allows for innovative product development that appeals to individuals seeking holistic wellness and positive energy.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage crystal-inspired products to tap into the growing market of consumers seeking spiritual well-being and natural ingredients.
2. Wellness and Holistic Health - The wellness industry can explore the integration of healing crystals to create disruptive products and services that promote holistic health and well-being.
3. Natural and Organic Products - The natural and organic products industry can benefit from incorporating crystal-infused elements to attract health-conscious consumers seeking holistic and spiritually-enhancing options.