A number of established brands in the cosmetic industry are now launching beauty-focused supplements, including jane iredale with its 'Skin Complete,' which is being introduced as "the first step in any good skincare regimen."
The beauty-focused supplement for all skin types includes two kinds of supplements for healthy skin: Skin Vitamin A and Skin Antioxidant. The Skin Antioxidant targets free radicals, as well as environmental toxins, the product promises to protect and help the skin repair itself when it is taken daily with food. The second supplement, Skin Vitamin A is rich with the "anti-aging" Vitamin A and D, which supports the skin's natural immune system.
Like jane iredale, LANEIGE has launched collagen drinks, RMS Beauty created dietary supplements for women and Avon offers AM Protect and PM Restore beauty supplements.
Cosmetic Skincare Supplements
jane iredale's Skin Complete Nourishes with Vitamin A & Antioxidants
Trend Themes
1. Beauty-focused Supplements - Opportunity for cosmetic brands to expand into the supplement market and offer beauty-focused products that complement their skincare lines.
2. Targeting Free Radicals - Potential for brands to develop supplements that specifically target free radicals and environmental toxins, offering protection and skin repair benefits.
3. Anti-aging Vitamin A and D - Innovation opportunity for skincare brands to incorporate anti-aging properties of Vitamin A and D into dietary supplements, supporting the natural immune system of the skin.
Industry Implications
1. Cosmetic - Cosmetic brands can explore the market of beauty-focused supplements to diversify their product offerings and tap into the growing wellness trend.
2. Health and Wellness - The health and wellness industry can benefit from the development of targeted supplements that address specific skincare concerns, such as anti-aging and protection against free radicals.
3. Pharmaceutical - Pharmaceutical companies can leverage their expertise in developing and formulating supplements to collaborate with cosmetic brands and create advanced skincare supplements with added health benefits.