PEEPS is known for its shapely marshmallow treats in the form of chicks and bunnies, and this Easter, the brand is treating fans to an all-new Pancake Mix and Skillet Set. In the skillet set, there's enough mix to whip up six buttermilk pancakes and pour them into a shapely skillet that's modeled after the iconic PEEPS Bunny.
This spring, PEEPS is unveiling a range of breakfast-inspired treats, including Marshmallow Flavored Cereal and the PEEPS Froot Loops Flavored Pop in collaboration with Kellogg's and PEEPS Pancakes & Syrup Flavored Marshmallow Chicks.
Whether they're enjoying a cup of coffee with marshmallow-inspired creamer, a bowl of cereal or a stack of pancakes, people of all ages can now enjoy something from PEEPS first thing in the morning.
Marshmallow-Inspired Pancake Kits
The PEEPS Pancake Mix and Skillet Set Makes Six Shapely Pancakes
Trend Themes
1. Marshmallow-inspired Breakfast Products - With the release of marshmallow-flavored cereal and pancake kits, there is an opportunity to capitalize on the trend of incorporating marshmallow flavors into breakfast items.
2. Collaborations with Food Brands - The partnership between PEEPS and Kellogg's to create a PEEPS Froot Loops flavored pop highlights the trend of cross-industry collaborations to create unique food products.
3. Iconic Brand-inspired Cookware - The shapely skillet modeled after the iconic PEEPS Bunny presents an opportunity for other iconic brands to create cookware that captures the essence of their brand.
Industry Implications
1. Food & Beverage - Many food companies can explore innovative collaborations and flavor combinations to create unique and enticing breakfast products.
2. Cookware & Kitchenware - The success of the PEEPS skillet set creates opportunities for other cookware and kitchenware brands to collaborate with iconic brands and create functional yet aesthetically pleasing products.
3. Retail Merchandising - Retailers can take advantage of iconic brand collaborations to create exclusive merchandise, such as cookware sets, that appeals to dedicated fans and collectors.